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BAI is a trusted regulator by all stakeholders.
The BAI and the broadcasting sector are recognised as models of good governance and corporate responsibility.
The BAI has a leadership and performance culture.
BAI is viewed by stakeholders as an informative, authoritative and influential voice on media matters.
Audiences in Ireland are more connected to, and engaged with, audio - visual content.
Audiences in Ireland are supported to develop a greater understanding of, and participation in, the production and dissemination of audio - visual content.
Creativity and innovation are recognised hallmarks of the Irish audio - visual sector and BAI activities.
Sustainable funding models are developed for the Irish audio - visual sector.
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